As part of a communications campaign team, I was responsible for spearheading the focus group process, including logistical coordination, co-moderation, and transcription of a nine-person session, in addition statistical research. Additionally, I was responsible for AP Style document formatting and managed all project references.

Our campaign directly addressed the client’s challenge of boosting college student attendance at Dix Park. Despite over 62,000 students living nearby, attendance was historically low. Our team developed and presented a comprehensive campaign strategy, including a slide deck and detailed report, directly to the client.