Dorothea Dix Park
is haunted.*
Communications Campaign
Campaign for Local Nonprofit
I was responsible for:
- my two assigned sections
- the focus group (logistics, co-moderation, transcription of the nine participant session)
- AP Style document formatting
- all references
An ongoing goal of Dix Park is to increase the awareness of and number of college students attending the park. There are 62,193 college students within 4.2 miles from Dorothea Dix Park (13.4% of Raleigh population), unfortunately, attendance to the park by students is incredibly low. The goal of this campaign was to identify ways to increase attendance.
Working with the client, a complete communications campaign was created. We presented the slide deck and a bound copy of the report directly to the client at the end of the semester.
*maybe…probably…history and all.
Dorothea Dix Biography