My capstone goal was to educate consumers about aquaculture and hybrid striped bass.

Why hybrid? The NCSU fish farm in Pamlico is the sole world source of domesticated striped bass and where the Genetic Improvement program is managed.

My research revealed:

• The best way to reach consumers was via a blog and Instagram
• Once created, the content could be cross posted across any social media, not just the blog and Instagram

Content requirements:

• Content had to be informative, but not overly scientific
• Project had to use all free resources
• A simple design for future updates by department